Roberto Bolle has become the new face of Eni, Italy’s number-one power company.
The campaign, called Rethink Energy, which started airing yesterday on Italian television, has been directed by photographer and video director, Fabrizio Ferri, with the voice-over of La Grande Bellezza (The Great Beauty) star Toni Servillo.
Eni’s blurb in the press release reads,
Bolle gives birth to a unique artistic performance, playing with light and shadow and creating pure emotion with the movement of his body.
Adding,
Investing in energy means caring for it… The goal is to create and spread a collective consciousness that encourages companies and consumers to be ambassadors for a new culture.
The ads tag line is “Let’s give energy a new energy”.… [continue reading]
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